In Brain Rules, John Medina talks about how the brain works in terms of learning and remembering. It's fascinating the way the brain routes information, separates and re-aggregates it, codes and decodes it, fills in the blanks, and works with split-second timing. (In my case, perhaps split-minute—and if you were at that dinner, you know what I mean.)
Medina explains how exercise can help you think better, how sleep can help you retain the information that you've learned, how using an emotional hook in your presentation can help keep your audience's attention, and how multisensory presentations can help your audience learn.
The book is geared toward learning and retaining what you've learned in the context of academics and business.
My question: What are the brain rules for creativity? If the brain works in certain ways to learn and remember, how does it work when developing or synthesizing new ideas?
Is the creative process, specifically from the brain's perspective, the same for a painter as for a nuclear physicist? Or the business manager trying to come up with a new solution (as opposed to remembering the details of someone else's)?
And are there additional ways that we can enhance that brain work? I'm betting that exercise and sleep still apply, but can we do other things to prepare the brain to create?
Can we help get our head into the creative zone?
Could that be Medina's next book?